Data-driven campaigns: intended and unintended consequences for democracy (DATADRIVEN)

This project addresses data-driven political campaigns and focuses both the intended and unintended consequences of data-driven targeting and digital persuasion. The study will focus on micro (consequences for citizens), meso (consequences for political elites), and macro (consequences for democracy) level effects.

Research team

Project Leader:
Dr S. Kruikemeier
University of Amsterdam (the Netherlands)

Principal Investigator:
Dr K. Dommett
University of Sheffield (UK)

Principal Investigator:
Professor R. Gibson
University of Manchester (UK)

Principal Investigator:
Dr S.K. Lecheler
University of Vienna (Austria)