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New Publication from DATADRIVEN: Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors

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Alice Binder, Marlis Stubenvoll, Melanie Hirsch and Matthes Jörg (DATADRIVEN) published a research article “Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors” in the Journal of Advertising – Congratulations!

You can find the article here.